welcome all...want to build, enhance, and then optimize something together? excellent!
what is that something though?
How about something that serves a highly specialized need? ok.
How about if that need is for marketers (my favorite people)? ok
what kind? direct / relationship pharmaceutical marketers targeting consumers / patients
phew!
lets just call it pRM (Patient Relationship Marketing)...it's easier...i like easy.
in this blog, you'll see what it takes to make pRM success a reality. You'll get my unbiased opinion about how you as a marketer need to have all of the players (CRM, web and other creative agencies, seo specialists, database marketing service providers and other vendors, media buyers, market research, etc.) act as one.
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